About Us

Runelli provides premium quality smartwatch straps & exclusive accessories for modern men that are Unwilling to be Average. 

Did you know that Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019?

For us, it was a clear sign that the wrist-wear market has changed...

While this is great news for us Apple watch lovers, we immediately noticed a huge gap in the market. 

We realised we can't be the only guys who are tired of seeing those same old boring watchbands and designs on every mans wrist.

We decided there must be more selection and variety for us men out there - and we decided to take action!

The result? - Runelli Watchbands